Marketing

If you have an apple and you want to sell me your apple and, in spite of me telling you I do not need, do not want and indeed will never need or want your apple, you continue to ring me on a daily basis during dinner time to try to explain why I should buy your apple then I reserve the right to tell you to stick your f***ing apple where the sun does not shine. Get the idea?

Karl Auer, June 2006

Possible, probable….

The only things that definitely will not happen are those that break the laws of physics, and those that break fundamental human behaviours. Everything else is at least possible. To see if it’s probable, just imagine it being really easy and really cheap. If the picture changes, then that thing is probable.

Karl Auer, June 2007